8 TED Talks tentang Mengapa Bisnis adalah Kunci Bagi Dampak Sosial yang Masif?

Bisnis memiliki sumber daya untuk berkontribusi pada kebaikan kolektif. Ini adalah kumpulan TED Talks yang membahas tentang apa yang bisa terjadi ketika perusahaan menjadikan penyelamatan lingkungan dan membantu orang adalah prioritas utama, juga berbicara tentang bagaimana prinsip-prinsip bisnis bahkan mungkin lebih efektif untuk menciptakan perubahan daripada model nirlaba.

1. Profit’s not always the point

“It’s not about selling soap, it’s about making sure that in the process of doing so you can change people’s lives. Small actions, big difference.” – Harish Manwani

2. The case for letting business solve social problems

“Businesses got trapped into the conventional wisdom that they shouldn’t worry about social problems, that this was sort of something on the side, that somebody else was doing it. We’re now seeing companies embrace this idea. But we also have to recognize business is not going to do this as effectively as if we have NGOs and government working in partnership with business. The new NGOs that are really moving the needle are the ones that have found these partnerships, that have found these ways to collaborate. The governments that are making the most progress are the governments that have found ways to enable shared value in business rather than see government as the only player that has to call the shots. And government has many ways in which it could impact the willingness and the ability of companies to compete in this way. ” – Michael Porter

3. How to make a profit while making a difference

“Sustainable investment today is a 20 trillion dollar market and it’s the fastest-growing segment of the investment industry. In the United States, it has grown enormously, as you can see. It now represents one out of every six dollars under professional management in the United States.” – Audrey Choi

4. What nonprofits can learn from Coca-Cola

“What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change.” – Melinda French Gates

5. The way we think about charity is dead wrong

“So the next time you’re looking at a charity, don’t ask about the rate of their overhead. Ask about the scale of their dreams, their Apple-, Google-, Amazon-scale dreams, how they measure their progress toward those dreams, and what resources they need to make them come true, regardless of what the overhead is. Who cares what the overhead is if these problems are actually getting solved?” – Dan Pallotta

6. Let’s go all-in on selling sustainability

“We’re building cities like never before, bringing people out of poverty like never before, and changing the climate like never before. Sustainability has gone from a nice-to-do to a must-do. it’s about what we do right here, right now, and for the rest of our working lives.” – Steve Howard

7. Poverty, money — and love

“Anyway, another interesting thing happened while I was there (East Africa). I never once was asked for a donation, which had kind of been my mode, right. There’s poverty, you give money to help — no one asked me for a donation. In fact, no one wanted me to feel bad for them at all. If anything, they just wanted to be able to do more of what they were doing already and to build on their own capabilities. So what I did hear, once in a while, was that people wanted a loan — I thought that sounded very reasonable and really exciting.” – Jessica Jackley

8. Invest in social change

“Now any entrepreneur in the room knows that version 1.0, the business plan, is not the one that generally works. So when you’re trying to do something like this, you need the flexibility to adapt the program.” – Toby Eccles

Sumber: TED.com

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